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The routine, step by step

Bubbly Wash

WashBubbly Wash$44

Soothing Serum

SootheSoothing Serum$54

Silky Cream

HydrateSilky Cream$64

Nurturing Oil

SealNurturing Oil$48

Sets and tools

Discovery Set Start here$19Rising Star Bundle$78 Baby Bump Sensory Bundle$144 Complete Vital Touch Bundle$199 Dry Skin Comfort Set$92 Sensitive Soothing Set$83 Gua Sha Set$58 Rose Quartz Gua Sha$25 Shop all products

See the whole Care Guide

The Care Guide

Adult hand rests on a newborn lying awake on a patterned wrap over sheepskin.

Adult with a dark bob holds a baby's legs as the baby lies on a cloth-covered table.

Touch, Bonding & Sleep

Pregnant adult in a dark dress looks down at their belly with both hands resting on it.

Your Skin, Pregnancy & After

Nursery with a white crib, cream rocking chair and pink wall with framed animal prints.

Getting Ready for Baby

Hands press down on a parcel wrapped in brown paper and tape.

Gifting & Registry

Most read

Diaper Rash, What Helps Cradle Cap, What Helps Baby Acne and Newborn Bumps Baby Eczema, Dry and Sensitive Skin Baby Rashes Decoded Newborn Skin in the First Weeks

For physicians and HCPs

New to BEB? Start here

Discovery Set

Discovery Set

4.9 (13)

Try the routine before you commit.

$19

See the routine

The routine

The Steady Hands Routine Where to start

Choose by moment

A first routine Bath to bed Baby massage

The whole routine

Complete Vital Touch Bundle

Complete Vital Touch Bundle

4.9 (276)

The whole routine, ready.

$199

See our standards

How we decide

Every Ingredient, Explained The Science of Fragile Skin Expert Reviewers

Who we are

Our Story Kim Walls

Our standardsOne standard, stricter than anyone requires.See the standard

See sets and gifts

Give

All sets and gifts A first routine to give

From the Care Guide

Gifting & Registry What to Put on a Baby Registry Gifts for Baby & Expecting Parents

Best seller

Rising Star Bundle

4.9 (106)

Bath, then warm hands.

$78

After the NICU

Coming home from the NICU The TinySteps program

From the Care Guide

Skin-to-Skin & Bonding Touch Newborn Skin in the First Weeks

TinyStepsFor skin that started in the hospital.See TinySteps

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Stay close

Research for you and yours. $10 toward your first order, then a Tuesday guide and a Thursday note on ingredients, routines and the thinking behind them.

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