Newborn looks up from a white hospital bed while an adult hand holds a foot.

Our Standards

How does BEB Organic test its baby skincare, and what is the 5-Heart Safety System?

The 5-Heart Safety System is the published safety standard at BEB Organic, five checks every product passes: Evaluate Clinically, Screen Rigorously, Review Regularly, Share Transparently and Partner with Trusted Allies; in practice every product is clinically and dermatologically tested for irritation and sensitization (HRIPT), preservative-challenge tested and third-party tested, Bubbly Wash is ophthalmologist tested, and the standard is more conservative than the regulatory minimum.

The five hearts

BEB's first customers were babies in the NICU. When your starting point is the most fragile skin there is, you build a standard with no room for hope.

Evaluate Clinically
how is each product tested? Independent clinical testing for irritation and sensitization, including repeat insult patch testing (HRIPT), preservative effectiveness testing and transepidermal water loss (TEWL) measurement.
Screen Rigorously
what is checked before a formula exists? Every ingredient is screened against safety data from global regulators, including the EU, Health Canada and Japan.
Review Regularly
does the standard change? Formulas are reviewed against new evidence, and published articles are reviewed by credentialed experts through CertREV, from outside the company.
Share Transparently
what do you publish? Every ingredient explained: what it does, why it is there, and how it is prepared.
Partner with Trusted Allies
who makes it? Partners are vetted for ingredient integrity, manufacturing practice and quality commitment.

A stricter bar for every ingredient

Six criteria govern every ingredient we include and every one we leave out: sensitization, endocrine and systemic exposure, contamination, the hospital channel, sensory quality, and the values of the families we serve. The bar is more conservative than the regulatory minimum.

Nothing goes in without a job.
If it is not needed, it is not in there.

How we test

HRIPT on all four core products: no irritation, no sensitization.
Preservative effectiveness testing on all four core products.
Bubbly Wash, the step that goes on the face and scalp, is also ophthalmologist tested.
TEWL measured.
Third-party tested.

What each certification measures

EWG VERIFIED: the products meet EWG's standard for ingredients and transparency. Separately, the ingredients carry EWG's top ratings.

GOOD FACE Green Plus: a rating of the ingredient list. Neither mark is the reason a baby is safe; the standard and your hands are.

Hold us to the test you should hold any brand to: if we cannot say what is in a formula, and why, move on.

Clinician in a lavender top rests a hand on a swaddled newborn lying in a clear bassinet.

In hospitals

BEB Bubbly Wash, BEB Silky Cream and Nurturing Oil are used in hospital NICUs: 300+ hospitals and birthing centers, 11 years.

Our legacy is preemie care. Our promise is for every baby.

Two kinds of safety

We build product safety so caregivers can create felt safety. Our products are tools. The ritual is the message.

Questions parents ask

What is the 5-Heart Safety System?

Our published safety standard: five practices every product passes, Evaluate Clinically, Screen Rigorously, Review Regularly, Share Transparently and Partner with Trusted Allies.

Are BEB products hypoallergenic?

We do not use the word, because it has no regulated definition. We publish the tests instead: HRIPT on all four core products, with no irritation and no sensitization.