melissa h.Verified Buyer
★★★★★
Silky Cream
Love this lotion
So silky and smooth. Great for sensitive skin.
Uncompromising safety standards, designed for even the
most fragile skin.
What is BEB Organic?
BEB Organic makes fragrance-free baby skincare for even the most fragile skin, built to a safety standard stricter than anyone requires and taught through one four-step routine, Wash, Soothe, Hydrate, Seal; every product is clinically and dermatologically tested, every ingredient is explained, and BEB products are used in hospital NICUs across 300+ hospitals.
Because babies only get one beginning.
Every formula starts with one question: what would it take for this to be safe for a baby born at 28 weeks? Every ingredient is used in the version that is right for a baby's skin, and every product is held to a six-criteria standard more conservative than the regulatory minimum.
Read our standardsSkincare with a Vital Touch®
We make the skincare. The vital touch is yours.
View all productsThe Steady Hands Routine
Four steps in one order, finished with a cuddle.
Then a cuddle. Tonight, a cuddle alone is still the routine.
The Complete Vital Touch Bundle: Bubbly Wash 16 oz, Soothing Serum 2 oz, Silky Cream 4 oz and Nurturing Oil 2 oz.
Start with the routine.
The Discovery Set$19
The routine in five minis, with $20 in gift certificates toward the full sizes.
Two Bubbly Wash sachets, two Silky Cream sachets and one Nurturing Oil tube.
What parents say
4.9 stars across 289 reviews of the routine and the Discovery Set.
Liza B.Verified Buyer
★★★★☆
Silky Cream
Excellent
Cream had a great texture and consistency. Really enjoyed this product. - Verified GOOD FACE PROJECT reviewer
Jessica L.Verified Buyer
★★★★★
Soothing Serum
Great for bonding!
I used the soothing serum before and after my little one was born. Really calming and my little one calms right down after a bath and a bit of soothing serum. Happiest baby of all my littles yet!
As seen in
Safe in your hands.
We build product safety: what goes in, what stays out, what gets tested. You create felt safety: warm palms, slow hands, the same order every time. The routine is where the two meet. Families start with the baby. Then, slowly, the same wash and cream end up in everyone's routine.
How the routine works
Meet
Kim Walls
A second-generation formulator
Kim Walls learned ingredient discernment from her father, who founded Epicuren Discovery and whose vitiligo drove the restraint he practised. When her skin reacted to sodium benzoate, she looked closer and found she was far from alone, that it is still common in baby skincare, and that Europe's medicines regulator requires a newborn jaundice warning on any medicine that contains it. No BEB formula has ever used it. Kim was nineteen the first time she cared for a baby born too soon. She still remembers the feel of his skin.
Read our storyAll the loveKim
Coming home from the NICU?
The routine at its simplest, for the first weeks home.
Read about TinyStepsNonprofit partner of the year
GLO Preemies
Each year we feature a nonprofit that supports NICU and preemie families. This year it is GLO Preemies™, which for 18 years has championed racial and health equity for African American families in the NICU.
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Research for you and yours.
$10 toward your first order, then a Tuesday guide and a Thursday note on ingredients, routines and the thinking behind them.
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