BEB Organic PHYTOCURA™ Phytonutrient Complexes

PHYTOCURA™, A POWERFUL DISCOVERY

Phytocura™ is the nutrient-rich family of proprietary complexes that brings every BEB Organic product to life. These carefully calibrated blends of bioactive, plant-based ingredients are designed to replenish sensitive skin with the support it needs to look and feel healthier, more hydrated, and more resilient.

Formulated with decades of research behind them, our Phytocura™ complexes combine the best of modern science and traditional plant medicine—uniting more than 6,000 bioactive compounds across a spectrum of therapeutic plants. Each Phytocura™ complex is uniquely tailored to the specific needs of the product it powers, ensuring that every formula delivers on its promise: to care for the most delicate skin, from NICU to nursery and beyond.

HEALING COMES HOME

BEB Organic was born out of a need to create skincare safe enough for premature babies—but effective enough to support visible improvement in how the skin looks and feels. After years of development and third-party safety validation, BEB Organic products powered by our Phytocura™ complexes were introduced into top-tier hospitals in 2014.

To our delight, they quickly became the skincare of choice in many NICUs and pediatric settings. Why? Because they’re more than clean—they’re clinically proven safe, thoughtfully formulated, and emotionally nurturing.

Today, BEB Organic includes five core products, each powered by a specific Phytocura™ complex and uniquely formulated to nourish fragile, developing, or stressed skin with exceptional gentleness.

DECADES DEVOTED TO DEVELOPMENT

The Phytocura™ story is deeply personal.

Our founder, Kim Walls, began her journey when she was just 20 years old, volunteering with a preemie family and learning firsthand how deeply touch could influence healing—not only for babies, but for entire families. Having grown up in the skincare world, thanks to her father’s pioneering work with Epicuren, she was already steeped in the science of ingredients. But this experience changed everything.

Kim set out on a mission: to create formulas that could help protect and soothe skin too delicate for the ingredients found in traditional baby skincare. She immersed herself in research, collaborated with chemists and doctors, and studied plant-based therapies across global traditions. She spent decades exploring the intersection of clinical safety and plant potency—refining blends that could calm, hydrate, and support the skin’s barrier, while staying gentle enough for newborns and preemies.

That’s what led to the creation of the Phytocura™ complexes.

MIRACLES IN BLOOM

Every Phytocura™ complex begins with a selection of therapeutic botanicals that have been revered for centuries—and validated by science. Ingredients like:

• Rose Otto, known as the “mother of all flowers,” prized for its hydrating and calming properties

• Elderberry, rich in antioxidants to help reduce visible signs of skin stress

• Calendula, celebrated for its soothing nature on compromised skin

• Yarrow, myrrh, and arnica, traditionally used for their gentle support of the skin’s healing processes

• Probiotic ferments, to help balance and nurture the skin’s natural microbiome

These ingredients are handpicked for their purity, traceability, and evidence-based function—and they’re combined with extraordinary care. Our partners harvest botanicals at peak potency, often at specific times of day and using regenerative methods that restore biodiversity and soil health.

THE PURSUIT OF PERFECTION

Creating the Phytocura™ complexes wasn’t a one-person job—it was a collaboration grounded in integrity.

Kim worked closely with top chemists, NICU nurses, pediatric dermatologists, midwives, and even hospital systems to ensure that every Phytocura™ complex met the highest standards for safety and performance.

She also drew on her own family’s legacy, tapping into generations of knowledge and experimentation to craft plant-based formulations that are free from essential oils, artificial fragrance, and allergens.

Each Phytocura™ complex was designed to support the skin’s three most important needs: hydration, barrier protection, and microbiome health. We didn’t stop until every blend felt just right—in texture, in scent, and in effect.

HOW PHYTOCURA COMPLEXES WORKS

1. Targeted Nourishment
Each complex begins with plants rich in the vitamins, amino acids, and antioxidants known to support the appearance of healthy skin. We choose botanicals that offer these nutrients in bioavailable forms, so the skin can absorb and benefit from them without stress.

2. Protective Environment
The ingredients are then calibrated into a delivery system that helps support the skin’s natural defense systems. Just as healthy soil helps a seed grow, we aim to cultivate a microenvironment on the skin where moisture is retained, balance is supported, and sensitivity is respected.

3. Activated Delivery
Finally, each Phytocura™ complex is blended into a skincare base designed to deliver ingredients gently and effectively. Our bases are breathable, lightweight, and optimized to absorb without irritation, giving the skin what it needs to thrive—without adding anything it doesn’t.

HEALING STARTS HERE

While every BEB Organic product is powered by Phytocura™, none shows off its benefits quite like our Soothing Serum.

This bestselling, probiotic-rich formula was developed to support skin that’s inflamed, stressed, or out of balance. It helps improve the look of baby acne, irritation, rough patches, and redness. It’s become a favorite not just for babies, but for anyone in the family looking for fast comfort and long-lasting hydration.

We believe skin should be treated with reverence—and Soothing Serum embodies that belief.

CLEAN. CLINICAL. KIND.

BEB Organic doesn’t just aim for clean—we aim for confidence.

• Clinically proven safe and effective for newborn and sensitive skin

• Vetted by pediatric dermatologists, NICU nurses, and midwives

• Backed by global regulatory compliance—our products meet or exceed safety standards from the EU, Japan, Canada, and beyond

• Sourced from regenerative farms whenever possible, to protect both skin and soil

• Always cruelty-free, vegan, and free from harsh chemicals or fillers

We’re proud of the science, but even prouder of what it makes possible: more bonding moments, more comfort, and more confidence in how you care for your child’s skin.

Because your baby’s first touch should come from hands—and products—you trust.