Advisory Team: Doctors, Nurses, Doulas & the Experts Behind BEB Organic

From day one, BEB Organic was built to meet a higher standard—because our first customers were the most vulnerable among us: babies in the NICU. Long before we reached the homes of families around the country, our journey began in hospitals, partnering hand-in-hand with medical professionals who demanded more from baby skincare.

Doctors and nurses came to us with a need: a clean, safe, effective skincare line gentle enough for preemies, yet strong enough to support skin that’s developing outside the womb. At the time, no such option existed. So we created one—together.

Today, that spirit of collaboration remains at the heart of everything we do. Our products are not just informed by science; they’re co-developed with those who live it. From neonatal nurses and pediatricians to midwives, doulas, and researchers, we’ve built an extraordinary community of advisors who help ensure that every product we make, every word we share, and every resource we offer is grounded in evidence, experience, and empathy.

Medical Collaboration: Where BEB Organic Began

We launched BEB Organic inside hospital systems more than 20 years ago. These weren’t casual partnerships—they were deeply integrated collaborations. Many of the largest and most prestigious hospital systems in the U.S. still use BEB Organic exclusively for their most fragile newborns, because the doctors and nurses within those systems helped us build it. Their expertise guided our formulations. Their hands applied our products to the most sensitive skin imaginable. And their feedback shaped everything from ingredient selection to product packaging.

We continue to nurture these relationships today through regular clinical check-ins, hospital training programs, and ongoing consultation with our board of advisors.

A Village of Experts

We believe skincare should be held to the highest standards—not just of purity, but of purpose. That’s why our advisory team spans a wide range of disciplines. We’ve gathered leading experts in neonatology, nursing, early childhood development, perinatal mental health, dermatology, and maternal wellness to help inform our work.

Here are just a few of the incredible people behind BEB Organic:

Dr. Alison Mitzner

A board-certified pediatrician, author, and Sr. Director at a major pharmaceutical company, Dr. Mitzner specializes in family wellness and fitness. She’s a passionate advocate for helping moms feel calm, confident, and supported through all stages of parenthood.

Dr. Anna Zimmerman

Founder of Mighty Littles, Dr. Zimmerman is a neonatologist who has spent over a decade treating premature and critically ill newborns. She’s a tireless champion for NICU families and a respected voice in national conversations around infant health.

Dr. Media Esser, PhD, NNP-BC, APNP, CWN

Dr. Esser is a neonatal nurse practitioner and nurse scientist who directs the Neonatal NP Program at Alverno College. Her research centers on diaper dermatitis in preemies—a condition she’s helped us understand and address more effectively through formulation.

Kara Ann Waitzman, OTR/L, NTMTC

With nearly three decades of experience, Kara Ann is a pioneer in neonatal therapy and infant massage. She is co-founder of Infant-Driven Feeding and the Neonatal Touch & Massage Certification. Her work has helped thousands of professionals better understand the developmental importance of touch.

From Hospital to Home

Today, BEB Organic products are used in over 300 hospitals across the U.S. and Canada. We’ve already served more than a million babies—and we’re just getting started.

We continue to work directly with hospitals, NICUs, and medical professionals to offer:

• Free in-hospital training for healthcare providers

• Access to specially formulated NICU-safe products

• Support materials for parent education

• Advisory panels for ongoing review and development

These partnerships help us ensure that our formulas remain best-in-class and that families receive care that extends beyond the bedside.

A Commitment to Clinical Integrity

Every product we create is clinically proven safe and effective—especially for preemies and newborns with underdeveloped skin barriers. We conduct third-party testing for irritancy, allergenicity, and skin compatibility, and screen our ingredients to meet or exceed the most rigorous global standards, including those set by the EU, Health Canada, and Japan.

But we go even further.

We maintain an active review panel that includes NICU nurses, chemists, dermatologists, and midwives. Rather than changing our formulas, this team monitors new research and helps us translate emerging science into education and practical guidance for parents. Because while our ingredients remain consistent, our commitment to learning—and sharing—is always evolving.

Supporting the Full Circle of Care

Our work doesn’t end with product development. We believe in serving the whole family and the community that surrounds them. That’s why we also invest in nonprofit partnerships and charitable giving initiatives that provide critical support for maternal mental health and NICU families.

Our Nonprofit Partners Include:

2020 Mom

This California-based organization is driving systemic change in maternal mental health care through policy, research, and provider training. Their work is helping hospitals, insurers, and lawmakers reshape how maternal care is delivered across the country.

Hand to Hold

Based in Texas, Hand to Hold provides one-on-one peer support for families with a baby in the NICU—or those who have lost an infant. Their compassionate services, built by people who’ve been there, offer critical comfort and community during one of life’s hardest moments.

Through these partnerships, we donate both products and cash to further their mission—and by supporting BEB Organic, our customers help make that possible.

The Future of Pediatric Skincare Is Personal

Skincare for babies shouldn’t be an afterthought. It should be a foundational part of health, healing, and human connection. That’s what we believe. And it’s what our medical advisors help us bring to life every day.

We are honored to walk alongside these experts. They are not just consultants—they’re collaborators, caregivers, and changemakers. Together, we’re rewriting the story of what baby skincare can be: evidence-led, emotionally attuned, and deeply human.

Join Us

Whether you're a healthcare provider, a parent, or a member of the broader caregiving community, you're part of the village that inspires everything we do.

• Want to bring BEB Organic to your hospital? Contact Us

• Looking for NICU-safe skincare for your little one? Shop the Discovery Set

• Interested in our charity partnerships? Learn More About Our Giving

Because caring for delicate skin isn’t just about ingredients—it’s about community, compassion, and the science of touch.