The BEB Organic Philosophy: A Manifesto of Touch, Trust, and Togetherness

At BEB Organic, every product we create and every decision we make is rooted in something deeper than skin. Our foundation is built on values that go beyond skincare—values that shape how we show up in the world, how we support the families we serve, and how we contribute to a future we believe in.

We are more than a baby skincare company. We are Ambassadors of Touch, committed to nurturing human connection through science, nature, and care.

This is our philosophy.

We Are Ambassadors of Touch

Touch is the first sense we develop. It’s the language of love before words. And it’s one of the most powerful tools we have to bond, regulate, and communicate—especially in the earliest days of life.

At BEB Organic, we see skincare as an opportunity to elevate those moments. Every product is designed to support rituals of connection: a calming belly massage, a gentle cleansing routine, a soothing application of serum or cream. These small acts, done with love, create neurological pathways, emotional safety, and lifelong resilience.

We don’t just believe in touch. We advocate for it. We teach it. We design for it. And we measure our success not only in softness of skin—but in strength of relationship.

We Exist to Serve Families

To serve isn’t to sell. It’s to stand beside. It’s to show up with solutions that are truly helpful—products that work, resources that educate, and guidance that feels like it came from a trusted friend.

We understand the overwhelm of early parenthood. The fog of fatigue. The vulnerability of navigating unknowns. That’s why we’ve made it our mission to offer real, tangible, practical support that lifts the weight just a little.

Sometimes that’s a clinically proven Diaper Balm.
Sometimes it’s a 25%-off discount through our Tiny Steps program for NICU families.
Sometimes it’s just a heartfelt email with education, empathy, and reassurance.

We’re here not to tell parents what to do—but to help them feel more confident doing it their way.

We Co-Exist as a Community

There’s a reason people say “it takes a village.” Because it’s true.

No one raises a child alone—and no brand builds trust alone, either. We exist as part of a vibrant, interdependent ecosystem: parents, caregivers, midwives, NICU nurses, pediatricians, doulas, educators, environmentalists, and more. Together, we create a community of care.

In this village, we ask honest questions. We honor our promises. We listen to understand. We respect difference. And we show up when and where we are needed.

That’s what community looks like to us. Open-hearted. Collaborative. Human.

We Are Thoughtful and Transparent

Everything we do is driven by intention. From our formulations to our packaging, our supplier partnerships to our environmental initiatives, we ask the hard questions:

• Is this ingredient safe for a preemie?

• Is it traceable and sustainably grown?

• Is the packaging recyclable, and if not—can we offset it responsibly?

• Does this message reflect our values and respect our community?

We don’t use buzzwords as shortcuts. We use data, third-party verification, and deep listening. We are proud to be clinically proven safe and effective, certified clean, and rated top-tier by the Environmental Working Group and Good Face Project. But more than that, we’re proud to speak honestly about what we do and why.

We know trust isn’t given. It’s earned—every day.

We Provide Real Value

It’s easy to say “safe and gentle.” It’s harder to prove it. That’s why we hold ourselves to the highest clinical and ethical standards in the industry—then go further.

We formulate for newborns and preemies, which means every ingredient must do something meaningful. We don’t use fillers, essential oils, or artificial fragrances. Our Phytocura™ complexes are built to work with the skin’s natural functions, not override them. And every product is tested by dermatologists, pediatric specialists, and in NICU environments.

Value doesn’t just mean what’s in the bottle. It’s the peace of mind that comes with knowing your baby is in good hands.

We Are Proactive Contributors

We don’t wait for trends. We anticipate needs.

That’s how our brand began—when our founder Kim Walls realized that families in the NICU needed a skincare solution that was safe, effective, and gentle enough for premature babies. It didn’t exist, so she created it.

That spirit of creating what’s needed, not just what sells still drives us today. Whether it’s working with hospitals to refine routines, helping shift public conversations around baby acne, or pioneering regenerative ingredient sourcing, we take responsibility for leading.

We ask, what can we do better? Then we do it.

We Are Mindful of Our Impact

We live in a time of profound environmental and social complexity. And we believe every decision we make should be one that helps—not harms.

That’s why we:

• Use traceable, non-GMO, and mostly certified organic ingredients

• Partner with farms that practice regenerative agriculture

• Offset double the plastic we use through rePurpose Global

• Choose packaging that is recyclable or minimized wherever possible

• Educate parents about ingredient safety and environmental responsibility

Caring for babies means caring for the world they’ll inherit.

We Are Independent Thinkers—With Open Minds

We’re not here to tell you what to do. We’re here to empower you to think for yourself.

We’re not interested in fear-based marketing or shame-based advice. Instead, we believe in sharing information, context, and perspective—so that you can choose what’s best for your family.

We learn from science. We learn from experience. And most importantly, we learn from you—the parents, caregivers, and professionals who trust us to be part of your journey.

We Believe in Possibility

We’re optimists. Bold ones.

We believe that even in the face of challenge—fragile skin, fragile systems, fragile moments—there is always hope. That good products, good science, and good people can make a real difference. That gentle care can create strong beginnings.

We’ve seen it in NICUs. We’ve seen it in homes. And we’ve seen it in the powerful transformation that happens when skincare becomes a moment of love and connection.

We Lead With Peace

In a noisy world, BEB Organic is a quiet force. We’re not here to shout. We’re here to support.

Peace, to us, is balance. The calm after the chaos. The stillness that lets healing happen.

We design for peace. We parent for peace. We advocate for peace. And we believe that by centering care, integrity, and compassion, we can build a more peaceful future—one baby, one touch, one family at a time.

This Is Who We Are

These values guide every ingredient choice, every product formulation, every educational post, and every interaction we have with our customers and community.

They are why our products are trusted in hospitals and loved in homes. Why skincare professionals recommend us. And why families come back, again and again—not just because of what we make, but because of what we stand for.

We all live together on this one blue planet. Let’s make it as sweet, strong, and sustainable as we can.

We’re so honored to care for your little ones. And we’ll never take that trust for granted.