Our Story
Meet our founder,
Kim Walls
Who makes BEB Organic, and why was it created?
BEB Organic was made by Kim Walls for the moment your hands meet your baby's skin. A second-generation formulator (her father founded Epicuren Discovery), she leaves out benzoates because her own skin reacts to sodium benzoate, in step with Europe's 2006 guidance for newborns. She built the line with clinical collaborators around one belief, that touch teaches safety, and the medical community later brought it into hospital NICUs.
“Because babies only get one beginning. And the first few years matter more than most people realize.”
The two kinds of safety
Product safety is what we build: formulation restraint, every ingredient explained, fragrance-free boundaries and testing. Felt safety is what a baby experiences through steady, responsive touch.
We build product safety so caregivers can create felt safety.
The standard
Every BEB formula is built with C.A.R.E., our formulation method: Clinical, Allergen-Reviewed, Evidence-led. It is tested and governed by the 5-Heart Safety System, and held to the Conservative-Threshold Principle: six criteria, more conservative than the regulatory minimum, decide every ingredient we include and every one we leave out.
If it is better for the baby, we find a way to do it.
How the hospitals found us
Our first customers were babies in the NICU.
NICU nurses and pediatricians asked Kim for a better option than the shelf offered, made for skin still forming.
Her first company sent hospitals free care kits for parents. When it was sold, the new owners cut them. Kim never forgot that.
BEB products are used in hospital NICUs, where the needs of the most delicate skin set the bar. That bar is the standard for every baby.
What the premium buys
Four formulas, and no plans for a fifth. We do not cut corners, follow trends, or settle for good enough.
A higher standard, clearer proof, better sensory quality, a routine that holds together, less guesswork, and a standard you can keep.
Keep reading in the Care Guide
The Care Guide answers the questions parents ask about fragile skin, touch and the routine, written by Kim Walls and reviewed by credentialed experts.
The people in our story
BEB began in hospitals, beside the people who care for the smallest babies. They needed skincare gentle enough for skin that fragile. At the time, no such option existed. They needed the conversation that goes with it, too: how a parent finds confidence when everything feels fragile, what to do with hands afraid to touch someone so small, and why those hands are how a baby learns what safe feels like. So we created both, together.
- Dr. Media EsserPhD, NNP-BC, APNP, CWN
Neonatal nurse practitioner and nurse scientist, with research on skin care for preemies.
- Kara Ann WaitzmanOTR/L, CNT, NTMTC
Neonatal therapist and co-founder of Infant-Driven Feeding and the Neonatal Touch & Massage Certification.
- Kathi Salley RandallMSN, CNS, NNP
Neonatal clinical nurse specialist and nurse practitioner.
- Tori MeskinMSN, RNC-NIC
NICU nurse and co-founder of NICUity.
- Dr. Anna ZimmermannNeonatologist
Host of the Mighty Littles podcast, for families in the NICU and after.
- Dr. Alison MitznerPediatrician and author
Writes on family wellness and supporting parents.
Part of BEB's history, and separate from the independent experts who review our articles.
For hospitals
Dandle•LION Medical has been our hospital distributor from the start. Hospitals and NICUs can order BEB through them. Visit Dandle•LION Medical
Start with the routine.
The routine in five minis, with $20 in gift certificates toward the full sizes.
Two Bubbly Wash sachets, two Silky Cream sachets and one Nurturing Oil tube.
