Founder Q/A - What Makes BEB Organic Skincare So Effective

Interview by Jan Davidson, head of BEB Organic customer service. She hears all the questions and interviews Kim to get you answers!

Q: With so many baby skincare brands out there, what truly sets BEB Organic apart?

In a word? Everything.

We don’t cut corners. We don’t follow trends. And we definitely don’t settle for “good enough.” From the very beginning, BEB Organic was created to do something most baby skincare brands don’t even attempt: offer real, clinical-level care that supports development, nurtures skin, and deepens connection between parent and baby.

We developed every formula to be safe enough for preemies and effective enough to be used in hospital settings—because that’s where our story began. BEB started as a solution for the most fragile skin in the world, and that shaped everything about who we are.

Q: So how do you build a product that’s both that gentle and that effective?

It starts with ingredients—but not just any ingredients. We source only what we can trace, test, and trust.

Everything we use is either certified organic or clean and non-GMO. We vet our ingredients with the same scrutiny you’d expect from a medical lab. And we design our formulas to support the three foundational goals of healthy skin:

• Maintain hydration

• Strengthen the skin barrier

• Support the developing microbiome

Every BEB product is also clinically proven safe and effective on sensitive skin, including newborn and preemie skin. We never add essential oils or artificial fragrances. Our scent profiles are designed with the science of touch and bonding in mind. Our textures are created to feel like a second skin—soft, lightweight, nourishing.

In short, we build skincare the way it should be built: with integrity, purpose, and the deepest respect for the human body.

Q: What is Phytocura™ and why is it in every product?

Phytocura™ is at the heart of everything we make. It’s not just one thing—it’s a family of proprietary Phytocura complexes, each one a blend of clinically studied, bioactive plant extracts chosen for their ability to calm, hydrate, and support the skin’s natural repair systems.

The star ingredient in our Phytocura™ blends is rose. And not just any rose—we use Rose Otto, often called the “mother of all flowers,” because of its regenerative and emotional benefits.

We chose rose not just because of its long history in natural healing, but because it’s backed by science. Studies show that rose extract helps regulate moisture levels, calm inflammation, and support the skin’s healing process. The natural aroma even has calming effects on the nervous system, which makes it perfect for helping soothe both babies and parents during skincare routines.

And yes—it takes 60 full roses to make a single drop of rose oil. That level of care is intentional. We source rose from regenerative farms that harvest at dawn, when the petals are at their most potent. It’s fussy, rare, and precious—just like the babies we’re caring for.

Q: Can you explain how Phytocura™ actually works on the skin?

Of course. Our Phytocura™ complexes work in three key ways:

1. Targeted Nourishment

We start by identifying the core nutrients skin needs to stay strong and resilient—like vitamins, amino acids, and antioxidants. Then we select certified organic plants that naturally contain these building blocks. Rose, yarrow, calendula, elderberry, myrrh—all of them play a role.

2. Protective Environment

Next, we build the perfect balance of those ingredients into our formulas to create a microenvironment on the skin that supports its own renewal systems. Think of it like building the right kind of soil to help a seed grow—we’re cultivating conditions for healthy skin to thrive.

3. Activated Delivery

Finally, we blend our Phytocura™ complexes into skincare bases that are specifically designed to help those nutrients get where they need to go. That means gentle absorption, barrier support, and lasting hydration—without clogging pores or triggering irritation.

This combination of precision and purity is what makes BEB products work—not just for babies, but for anyone with sensitive skin.

Q: Many brands claim their products are “safe.” What does safety actually mean at BEB Organic?

We take safety to another level.

Every BEB product undergoes third-party clinical testing for irritation and allergenicity. That’s not common in the baby space—but it should be. Because babies (especially preemies) have skin that’s still developing its protective barrier, and they absorb more of what’s applied to them.

Our safety standards go beyond what’s required in the U.S. We screen our formulas against the strictest global regulatory frameworks—from the EU and Japan to Health Canada—so that we can confidently say our products meet or exceed every major safety benchmark worldwide.

And then we go further. We maintain ongoing review panels made up of NICU nurses, pediatric dermatologists, midwives, and chemists. As new science becomes available, we share what we learn with our community. Because your baby’s safety isn’t static—and neither is our commitment to it.

Q: Where does the clinical effectiveness come from, if the products are so gentle?

That’s exactly the point. True effectiveness doesn’t come from harsh chemicals. It comes from using the right ingredients, in the right concentrations, supported by real data.

We’ve proven, through both in-vitro testing and real-world use in NICUs and hospitals, that our formulas provide the right support to improve the look and feel of skin that is inflamed, red, and in need of moisture, and support the skin barrier.

But they also feel incredible. And that matters. Because skincare is personal. It’s emotional. When something feels good to apply, when it smells beautiful but gentle, when it soothes instead of stings—it creates a moment of bonding. That moment is healing in its own right.

Q: What are parents telling you about how the products work for their babies?

The feedback we get is deeply moving.

Parents tell us their babies finally stopped scratching or crying when a rash cleared. NICU nurses have told us they’ve never seen a natural product work so well on fragile, underdeveloped skin. One midwife calls our Soothing Serum her “holy grail.” Another makeup artist uses our Silky Cream as her daily primer. Our Nurturing Oil has become a go-to for pregnancy massage and baby bonding rituals.

People aren’t just seeing results—they’re forming real connections with our products. And that’s the highest compliment we could hope for.

Q: How does BEB Organic help support parents, beyond just skincare?

We see skincare as a gateway to something deeper. Our products open the door to meaningful moments of care and connection—whether it’s a calming belly massage during pregnancy or a quiet bedtime ritual with your toddler.

That’s why we created our Tiny Steps program—a special initiative for preemie families that provides 25% off for the first year post-NICU, along with expert support, skincare education, and exclusive access to future benefits. And we’re expanding that into our full loyalty and subscription experience soon.

We also offset twice the environmental impact of our packaging materials through our partnership with rePurpose Global, so that families can feel good about the footprint they leave behind.

Q: Final thoughts—why does this all matter so much to you, personally?

Because babies only get one beginning. And the first few years matter more than most people realize.

I started this company after volunteering with a preemie family as a teenager, then later working with hospitals and doctors all over the world. What I learned is this: skincare can be more than skincare. It can be a tool for connection, a foundation for health, and a way to give your child the most beautiful start possible.

That’s what we’re here to do.