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Greenwashing Awareness

“If it was good enough for me, it’s good enough for her.” We hear this a lot from parents and grandparents who feel that since there wasn’t so much fuss over ingredients in the products they used on themselves or their own children, those same products should be good enough for their families now.

Although it’s every marketer’s dream to have brand loyalty passed down through the generations, manufacturing standards in the U.S. have changed dramatically since the advent of the “Green Revolution” in the late 1960s.

During this period, advances in farming, fertilizing, and processing techniques vastly ramped up production of food, creating a huge commercial business out of farming.

That same time period is also when the majority of pesticides, insecticides and preservatives entered the market, along with our latest agricultural change—GMOs and the confusion around their use. The addition of various chemicals to enhance crop yields, changing the DNA of GMO produce, and the inclusion of chemicals as stabilizers or preservatives has created major change in the way raw materials are manipulated to create modern foods and products.

 Since World War II, over 100,000 synthetic chemicals have been registered with the EPA (Environmental Protection Agency) but less than 3% of those have been tested for carcinogenicity (their cancer-causing potential).

There is often very little known about the safety of products made with harsh synthetic chemicals, but many manufacturers of baby products use them anyway.

Consequently, the safety profiles of products your parents and grandparents used have greatly changed. Your delicate preemie, with their thin skin and still-developing biology, is especially susceptible to toxins and chemicals. 

Although seeing archaic brands on the shelf may evoke a feeling of nostalgia, the safest choice for your family might be a different brand.

BEB Organic never uses toxins and harsh chemicals that can inhibit or hurt a baby’s health. When you use our Bubbly Wash in your little one’s bath, you know they're getting squeaky clean with ingredients that leave them smelling sweet while providing nutrients to nourish their skin and promote healthy, strong growth.

But don’t stop there! All our baby skincare products are healthy and effective for moms, dads, siblings, aunties, grandmas, and good friends, too!

 

Bubbly Wash Healing Gel In The Know Nourishing Oil Nurturing Oil Silky Cream Soothing Serum Therabalm Ointment

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