Founder Q/A – How Do BEB Products Support Pregnancy and Baby Skincare?

Interview by Jan Davidson, head of BEB Organic customer service. She hears all the questions and interviews Kim to get you answers!

Q: There aren’t a lot of skincare products designed for both pregnant women and NICU babies. How do you explain that BEB Organic is gentle enough for both?

It’s true—most brands don’t formulate with both ends of that spectrum in mind. But from the very beginning, BEB Organic was developed to support skin when it’s at its most vulnerable. That includes preemie babies and pregnant bodies.

Pregnancy can bring on a whole range of unexpected skin challenges—itching, dryness, rashes, breakouts. Nearly 80% of pregnant women experience some kind of sensitivity. And premature babies? Their skin is up to 30% thinner than full-term babies. It loses moisture faster, takes in more of what’s applied, and hasn’t yet formed a strong barrier.

So if you create something safe and effective for one, it naturally ends up being perfect for the other.

Every BEB product is made to meet the highest medical standards and the highest emotional standards. Because skincare isn’t just functional—it’s deeply connected to how we care for ourselves and the people we love.

Q: What makes BEB formulas so different from other “gentle” or “natural” skincare options?

We go further. We screen ingredients not only for purity and safety, but also for how they support the skin’s natural structure and function—especially when that skin is compromised, like during pregnancy or in the NICU.

Our formulas feature Phytocura™, our proprietary blend of clinically studied, bioactive plant extracts that gently support stressed, fragile skin. You won’t find any harsh chemicals, essential oils, synthetic fragrance, or known irritants. Just high-performing, science-backed botanicals, chosen for their ability to calm, hydrate, and heal.

We don’t add filler. We don’t chase trends. And we don’t compromise on safety. Every ingredient is traceable, vetted for use on preemies, and reviewed by our team of experts, including pediatric dermatologists, NICU nurses, and chemists.

When you apply our products during pregnancy, you’re giving your own skin the same thoughtful care we designed for the tiniest, most delicate humans on earth.

Q: How do you see the connection between skincare and parenting?

Touch is where it all begins. It’s the first sense we develop, and one of the most powerful ways we communicate. From early pregnancy through childhood, touch shapes brain development, strengthens emotional bonds, and helps regulate everything from stress to digestion.

Skincare—when it’s thoughtfully made—can help make touch more effective, more enjoyable, and more impactful.

That’s why we design every BEB product not just to be safe and effective, but to enhance the experience of touch. The scent, the texture, the way it glides across the skin—it all matters. We’re helping parents slow down, make contact, and share those small moments of connection that add up to something big.

Q: Can you share more about how touch affects development during pregnancy?

Absolutely. Around 8 weeks into pregnancy, babies begin developing sensory awareness. By 20 weeks, they can feel the pressure of your hands on your belly. That means that when you place your hand over your growing bump—or give yourself a gentle belly massage—you’re already communicating with your baby through touch.

It’s one of the earliest ways to bond, and it plays a direct role in neurodevelopment. Studies show that gentle touch can help reduce maternal stress and promote healthy fetal brain development. It helps lower cortisol and increase oxytocin—that feel-good hormone that deepens your sense of connection and calm.

So when you massage your belly with something like our Nurturing Oil, it’s not just about preventing stretch marks. You’re literally shaping the sensory environment your baby is developing in.

Q: What happens after birth—does touch still play that same role?

It becomes even more important.

Skin-to-skin contact right after birth helps regulate your baby’s temperature, heart rate, and breathing. It encourages feeding, reduces crying, and promotes bonding. As your baby grows, those moments of physical connection continue to influence emotional and cognitive development.

Baby massage is one of the best ways to nurture this connection. It stimulates sensory receptors in the skin, which send signals to the brain that help with emotional regulation, memory, and social development. Massage also helps with digestion, sleep, and immune function.

And from a parent’s perspective, baby massage is this incredibly grounding ritual. It’s a chance to slow down and just be with your baby—fully present, connected, and in sync.

Q: Which BEB Organic products are best for pregnancy—and what should expecting parents know?

Our Nurturing Oil is my personal favorite for pregnancy. It was designed for NICU babies, but moms tell us it’s the most beautiful belly oil they’ve ever used. It absorbs quickly, has a soft natural scent, and makes belly massage feel like a little moment of peace during a busy or stressful day.

Soothing Serum is another one. It’s not just for babies. If you’re experiencing pregnancy breakouts, eczema flare-ups, or dry, reactive skin, this serum delivers calming hydration without clogging pores or causing irritation.

Then there’s Silky Cream—an ultra-hydrating, non-greasy moisturizer that parents end up using long after the newborn stage. Makeup artists have told us it’s one of the best primers they’ve used. I personally use it every day.

And of course, Bubbly Wash is a go-to for gentle cleansing. During pregnancy, your skin can become more sensitive to surfactants or fragrances in conventional washes. Bubbly Wash is pH-balanced, microbiome-friendly, and free of anything that could cause irritation.

Q: So BEB is really for the whole family?

Yes, and that’s by design.

We start with the most fragile skin—the kind that needs the most care—and build upward from there. That means BEB is safe and supportive not only for preemies and pregnant women, but also for toddlers, older kids, and even adults with sensitive skin.

Our goal is to make skincare that doesn’t have an age limit. Something that earns a permanent place in your daily routine because it’s that good—and that trustworthy.

Q: What advice would you give to parents who are just starting to explore skincare during pregnancy or for their newborn?

Start with the intention behind it. Skincare isn’t just about preventing dryness or rashes. It’s about creating a moment of care, of connection, of love.

Whether you’re massaging your belly during pregnancy or applying lotion after bath time, you’re doing something powerful. You’re supporting development. You’re building trust. You’re saying, I’m here, and I care.

So choose products that support that mission—products that align with your values, your standards, and your desire to give your baby the very best.

That’s what BEB Organic is here for.