The Sustainable Revolution is here. Our economy demands it, our kids depend on it, and as parents it is our honor-bound duty to come out—swords blazing— with ideas and actions to lead the charge toward a greener future.
Before we engage in well-intentioned marauding, let’s explore the map. As a culture of activist parents, we first need to agree on the terms. Words like “organic” and “green” are rather carelessly thrown about by both companies and consumers, so let’s clear up the confusion.
Stores like “Sparrow,” owned by Terri Velazquez-Owen, make it much easier for all of us to shop responsibly. Thanks to Terri, business owners like me can provide you— the consumer—with more information and better product options. Easy access to healthy, quality products leaves you more time to spend with your kids while spending less time worrying about their health and the health of our planet.
Organic is an important component of sustainability.
It mostly refers to raw materials that are grown, produced, and processed without the use of toxic chemicals like pesticides and artificial growth agents. We use organic ingredients for BEB Organic skin care products because they have more nutritional value and greater antioxidant capabilities than their non-organic counterparts.
This is important!
Because of the skin’s transdermal properties, many nutrients applied to the skin are absorbed into the bloodstream and distributed throughout your baby’s developing body. Unfortunately, the same is true for harmful chemicals that are remarkably prevalent in personal care products—even those marketed for children.
As a consumer, making well-considered choices about personal grooming products for your children helps protect them and the planet from environmental pollution.
“Green” refers to the production, packaging, distribution, and consumption of a product, and the carbon footprint that process leaves behind.
Green products are often made with organic ingredients, but must also incorporate environmentally-sensitive manufacturing and operational practices to be truly “sustainable.”
A sustainable company considers all the logistics involved in producing a product then takes actions—large and small—to reduce their carbon footprint.
BEB Organic products are manufactured in a solar-powered manufacturing plant and use only Forest Stewardship Council (FSC) certified or recycled paper packaging.
To limit environmental effects of transportation, I also ensure that the buildings and facilities in my business are within a 50-mile radius of each other. All of our invoicing and most of our marketing is paperless.
At home, you are the frontline of the Sustainable Revolution.
A critical aspect of your participation is as teacher and role model to your children, to ensure a positive environmental future through increasing your children’s environmental consciousness.
Everyday activities and conversations teach your kids the importance and possibility of conserving natural resources through their everyday actions:
- Turning off water while they are soaping-up their hands and brushing their teeth
- Turning off the lights when they’re not in the room
- Using chemical-free personal care products
Involve your children in your efforts. Large decisions (buying a hybrid, installing solar panels) and small (turning off the computer at night) reduce your family’s carbon footprint.
Every conversation you have with a curious child supports health and a strong future, for all creatures living on the earth we all share.
